Umeed

Design Story

"روشنی تبھی نظر آتی ہے جب یقین ہو کہ اندھیرا صرف ایک عارضی پردہ ہے"

The Dawn of Hope hoodie is an ode to the unwavering belief that a brighter future is always on the horizon. It captures the essential Pakistani spirit: enduring resilience coupled with eternal 'Umeed' (Hope).

The front is a statement of intent: the word "امید" rendered in striking, modern Urdu calligraphy. It's a personal reminder, worn over the heart, that hope is the anchor that holds us steady.

The back illustration captures the moment just before a breakthrough. A stylized city landscape, defined by bold palm trees and a road leading forward, is dominated by a majestic, rising sun or dome. This imagery symbolizes the promise of a new day and the rise of aspirations against the urban backdrop of daily life.

This hoodie is for those who keep moving forward, carrying the certainty that today's hustle leads to tomorrow's triumph.

Fabric Details

• Supreme Comfort Blend: Crafted with an 80% Premium Cotton base for exceptional softness.

• Lasting Resilience: 20% Polyester ensures structural shape retention and winter-grade warmth.

• Luxurious Inner: Heavyweight, soft fleece lining for ultimate comfort against the chill.

• Vivid Print Clarity: Utilizes high-density printing techniques to ensure the delicate Urdu script and the detailed back illustration remain sharp and fade-proof.

Fit

Standard Street-Ready Fit

Cut for optimal comfort and versatility, allowing for easy layering while maintaining a clean, classic silhouette.

Care Instructions

• Machine wash cold; utilize a gentle cycle.

• Always turn the garment inside out before washing to protect the artwork.

• Do not bleach or dry clean.

• Tumble dry on a low setting, or lay flat to air dry.

• Do not iron directly on the printed calligraphy or design.

• Wear your Umeed; handle it with care.